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It can happen to any company.  A few negative reviews on Glassdoor, one discontented employee spreading rumors, or a piece of negative press, and all of a sudden your company is suffering from an unattractive brand image.  Happily, however, there are a number of ways employers can turn the situation around and improve a negative brand image problem.  We’ve put together some easy steps that can help you rebuild your company’s image, or even just help you turn your company’s brand from average to excellent. Tip 1: Do your Research Making assumptions about the root cause of your company’s negative brand issue will not help you improve the situation, as you may end up targeting the wrong item and wasting time and money trying to fix something that isn’t broken.  If you’re afraid a branding problem is affecting your company culture and your ability to hire, start by doing some due...

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Many recruiting scams are easy to spot: offers to make thousands of dollars a month working from home and blatant Ponzi schemes typically get sent to spam folders anyway, making them very easy to ignore, and fake ads on recruiting boards generally offer high salary ranges with vague descriptions of the position and responsibilities.  Some are much more subtle, though, and falling for them can have consequences that range from the mild annoyance of wasted time to devastating identity theft.  With that in mind, we’ve put together a list of tips to help you avoid some of the more sophisticated recruiting scams, which tend to attract first-time job seekers, those who have been in the market for an extended period of time and have become increasingly frustrated, and mothers or recently retired seniors looking to make some additional income by working from home. Tip 1: Always Research the Company and the...

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While a résumé is an incredibly useful tool (and one which we have devoted a number of articles to), it’s only half of the package when you are applying for a position: your cover letter is equally important.  Your cover letter allows you to tell your prospective employer a story about how your past experience has prepared you for this position, as well as what interested you in the position in the first place, and its value should not be underestimated.  We’ve seen too many great candidates who focus only on their résumé and recycle the same form cover letter for every job application, so we’ve put together a list of easy-to-follow tips for writing a compelling cover letter that truly makes you stand out among the pool of applicants. Tip 1: Personalize Your Cover Letter Starting your cover letter off with “Dear Sir/Madam” or “To Whom it may Concern” is...

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Networking is a vital aspect of doing business: whether you are the CEO of a company or a recent graduate trying to find a first job, connections are important for achieving almost all business goals! While many people realize the importance of networking, they do not understand the impact an extended network can have on their future careers. By the time an individual is 40 he or she will have met tens of thousands of people, but very few people take full advantage of this network.  So how does one leverage these numerous long lost friends? The first step is to make a list, and make it now before you forget! This seems simple, but it will go a long way toward helping you remember people that you would have otherwise forgotten two years earlier. Making a list is a pretty simple task, but the organizational structure of this list makes...

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Potomac Recruiting consultants are specialists in talent. Our experienced consultants are passionate about finding the right people for your business—that’s the Potomac Recruiting advantage. We specialize in finding the people who will help your business exceed its goals, and our success is measurable: in today’s fast-moving world Potomac Recruiting is proud that our retention rate is 93%.  

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