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Blog posts tagged in Brand Awareness

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Building a talent pipeline is a crucial way to ensure your company doesn’t get caught in a lurch by a sudden departure or a new project that requires additional manpower, as an effective talent pipeline will contain highly qualified individuals who are ready to quickly assume a position.  Creating a solid pipeline requires a lot of effort, though, as candidates are not available indefinitely – they will find new jobs, move across the country (or globe), or do something to demonstrate that they would not be a good employee after all – and therefore you will need to constantly review and update your pipeline.  Doing so doesn’t have to be tedious, though!  We’ve put together a list of some unique, creative ways to make sure there is a steady stream of candidates expressing interest in jobs with your firm, and who you can add to your talent pipeline. Tip 1: Publish...

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It can happen to any company.  A few negative reviews on Glassdoor, one discontented employee spreading rumors, or a piece of negative press, and all of a sudden your company is suffering from an unattractive brand image.  Happily, however, there are a number of ways employers can turn the situation around and improve a negative brand image problem.  We’ve put together some easy steps that can help you rebuild your company’s image, or even just help you turn your company’s brand from average to excellent. Tip 1: Do your Research Making assumptions about the root cause of your company’s negative brand issue will not help you improve the situation, as you may end up targeting the wrong item and wasting time and money trying to fix something that isn’t broken.  If you’re afraid a branding problem is affecting your company culture and your ability to hire, start by doing some due...

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Increasing brand awareness is crucial for growth, but unfortunately there is no cookie-cutter, tried-and-true path to success.  The steps you will have to take to increase brand awareness for your business will vary based on your market, your target audience, where you are looking to grow, and your current position, among many other factors.  That said, this week our experts have put together some general steps for building brand awareness using social media that we hope you will all find useful, and we are available to discuss any questions or concerns about increasing brand awareness within your specific niche! 1. Research your Social Media Platforms These days, everyone knows the power of social media to make or break a brand.  The key to successfully improving brand awareness through social media, though, is to research the market you would like to expand and chose platforms that will allow you to publish content...

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