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5 HR Technology Trends to Watch

Advances in technology have impacted every field, including recruiting.  We’ve put together a list of seven technology trends we think will change the way recruiters operate, as well as some suggestions for how you can leverage these developments to improve your company’s HR functions, positively impact company culture, and recruit (and retain) top talent. Recruiting Chatbots Artificial intelligence (AI) can be used to hold text-based conversations with individuals who land on your company’s recruiting page, presenting a cost-effective way to provide real-time answers to potential applicants.  Some tech companies are also working on developing chatbots that can help new employees get set up after being hired, so they are not roaming around looking for someone who can answer their questions or frantically flipping through the employee handbook.  Integrating an AI chatbot can help attract potential employees, ease the transition for new employees, and increase productivity. Mobile Mobile app usage within...
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Professionalism and LinkedIn Profiles: Presentation Still Matters

LinkedIn was launched in the early 2000’s as a networking site where business people could connect and make new contacts, and, while it did retain that professional edge for quite some time, it’s difficult to log in to LinkedIn now and see that same level of decorum.  As more users sign up (LinkedIn has over 400 million users around the world), people are seeking new ways to distinguish themselves from the crowd, and, as a result, some of the professionalism around the platform has deteriorated.  Headshots of people on vacation or at a party are not uncommon, taglines are often aimed at being clever or funny rather than describing an individual’s profession, and there has been a rising trend of people treating LinkedIn’s messaging service as a dating app.  If you’re using LinkedIn to look for a job, though, you need to make sure that your own LinkedIn page demonstrates...
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Six Ways to Ace a Phone Interview

Last week we wrote about six ways to bomb a phone interview , so, as promised, this week we’re going to provide some tips for acing a phone interview!  Phone interviews are becoming more and more common as companies and recruiters try to weed out poor applicants before spending the time and resources to bring in candidates for an in-person interview.  They have become an inescapable part of the modern job application process, so all candidates need to be familiar with the do’s and don’ts of a successful call. One: Use an Appropriate Greeting As we mentioned in last week’s article, answering the phone in an inappropriate manner can set the interview off on the wrong foot before it’s even officially begun.  When you answer the phone, make sure to use your own name so that the interviewer knows they have reached the right person, and, if possible, reference the...
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Common Mistakes Companies Make when Hiring

Hiring the right talent is not an exact science: it takes finesse, experience, and a little bit of luck, and at some point everyone is going to make a mistake and hire the wrong person.  Company culture and the type of position being filled also play a role in hiring practices, which adds to the difficulty of creating a one-size-fits-all approach to hiring the perfect candidate every time.  Our hiring experts have, however, noticed a couple of common mistakes companies make during the hiring process, so this week they’ve put together a list of some of the more prominent errors and some simple fixes. Mistake 1: Not knowing what you want It’s impossible to fill an open position with a talented individual who will succeed and help the organization if you don’t know what specific skills, experience, and attributes a qualified candidate will need.  Developing a list of job responsibilities,...
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How to Simplify your Hiring Process

Hiring new employees is never going to be an easy process: identifying, interviewing, vetting, and on-boarding the right candidate takes time and effort, which pays off in the end, when you are rewarded with a competent and loyal employee.  There’s no need to struggle with an arduous hiring process if it’s leading to difficulties in attracting qualified candidates, though.   Take a look at these tips for simplifying your talent acquisition process, and see how many you can apply to your business! Tip 1: Shorten your application As an employer, you naturally want to have as much information about each candidate as possible before deciding whether or not to spend the time and effort to bring them in for an interview.  If your job application is too long and requires too many steps, though, it can negatively impact your hiring process.  Highly qualified candidates are turned off by lengthy applications that...
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Tips for Avoiding Job Posting Scams

Many recruiting scams are easy to spot: offers to make thousands of dollars a month working from home and blatant Ponzi schemes typically get sent to spam folders anyway, making them very easy to ignore, and fake ads on recruiting boards generally offer high salary ranges with vague descriptions of the position and responsibilities.  Some are much more subtle, though, and falling for them can have consequences that range from the mild annoyance of wasted time to devastating identity theft.  With that in mind, we’ve put together a list of tips to help you avoid some of the more sophisticated recruiting scams, which tend to attract first-time job seekers, those who have been in the market for an extended period of time and have become increasingly frustrated, and mothers or recently retired seniors looking to make some additional income by working from home. Tip 1: Always Research the Company and...
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About Us

Potomac Recruiting consultants are specialists in talent. Our experienced consultants are passionate about finding the right people for your business—that’s the Potomac Recruiting advantage. We specialize in finding the people who will help your business exceed its goals, and our success is measurable: in today’s fast-moving world Potomac Recruiting is proud that our retention rate is 93%.  

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