Articles

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Steps to Build Brand Awareness

Increasing brand awareness is crucial for growth, but unfortunately there is no cookie-cutter, tried-and-true path to success.  The steps you will have to take to increase brand awareness for your business will vary based on your market, your target audience, where you are looking to grow, and your current position, among many other factors.  That said, this week our experts have put together some general steps for building brand awareness using social media that we hope you will all find useful, and we are available to discuss any questions or concerns about increasing brand awareness within your specific niche!

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The Importance of Creating a Culture of Ethics

In today’s business world, more than ever, it is crucial that business leaders establish a culture of ethical behavior within their workplace.

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Importance of C-Suite Succession Planning Beyond the CEO

Last week we focused on the importance of CEO succession planning and some steps you can take to make sure you’re prepared for expected—and unexpected—CEO departures, but CEOs are not the only senior executives whose departure would negatively impact your company. 

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CEO Succession Planning


Is your company prepared if the CEO needed to step down tomorrow?  What if your senior executives were wooed away to another company and gave you “two weeks notice” today? 

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The Importance of a Lead Director

The Lead Director role is a relatively new one, having only been established by the New York Stock Exchange about six years ago, but is quickly becoming a crucial position on corporate Boards of Directors.

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The Path Towards Sustainable Growth: The Main “Ingredients” of an Effective Board of Directors

Establishing a Board of Directors is an important step towards business development and growth. Not only do board members give integral advice and support to the CEO, but they also help to create strategy based on their extensive knowledge in various fields.

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Board of Advisors – A Key to Your Company's Success

Not every business, particularly small and mid-sized companies, can afford to have a robust Business Development team to cover every area that they might decide to pursue. Having senior leaders on staff for just the potential of future needs, or just for one customer (unless they are a large part of your business) is particularly difficult and can be very detrimental to your business. Every company must learn to balance its needs today against those of the future. But when you weigh the upside of business growth with the costs necessary to attain it, it becomes very challenging and it can become a struggle to stay balanced.

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How To Find The Right Executive Leadership

When a Venture Capital or Private Equity Fund evaluates a company to determine if it will invest in a company, leadership evaluation is a vital part of the due diligence.  Just because a company has a verified and robust pipeline, doesn’t mean the leadership can capitalize on these opportunities.  Often, the absence of successful leadership in areas outside of business development and sales, such as finance and operations, can be JUST AS IMPORTANT! In order for a company to thrive, and grow beyond its  initial start-up gains, it needs to have sophisticated leadership in every arena – business development and sales, operations, finance, legal, and human resources, to success and achieve at the next level.  Regardless of whether the company is looking to grow to $5 million, $20 million, or $100 million in annual revenue. 

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3 Ways To Cushion Our Fall Off The Fiscal Cliff

The "fiscal cliff" – that perfect storm of mandatory budget cuts, expiring tax cuts, and new taxes – looms with all the finality of a New Year's countdown clock.Unless Congress acts by Jan. 1, $600 billion to $800 billion would be cut from the federal deficit. Such a cut – about 20 percent of federal spending – dwarfs any reduction since 1947, when the United States was winding down wartime spending.

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About Us

Potomac Recruiting consultants are specialists in talent. Our experienced consultants are passionate about finding the right people for your business—that’s the Potomac Recruiting advantage. We specialize in finding the people who will help your business exceed its goals, and our success is measurable: in today’s fast-moving world Potomac Recruiting is proud that our retention rate is 93%.  

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