Articles

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Creative Ways to Build a Talent Pipeline

Building a talent pipeline is a crucial way to ensure your company doesn’t get caught in a lurch by a sudden departure or a new project that requires additional manpower, as an effective talent pipeline will contain highly qualified individuals who are ready to quickly assume a position.  Creating a solid pipeline requires a lot of effort, though, as candidates are not available indefinitely – they will find new jobs, move across the country (or globe), or do something to demonstrate that they would not be a good employee after all – and therefore you will need to constantly review and update your pipeline.  Doing so doesn’t have to be tedious, though!  We’ve put together a list of some unique, creative ways to make sure there is a steady stream of candidates expressing interest in jobs with your firm, and who you can add to your talent pipeline.

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How to Improve a Negative Employer Brand

It can happen to any company.  A few negative reviews on Glassdoor, one discontented employee spreading rumors, or a piece of negative press, and all of a sudden your company is suffering from an unattractive brand image.  Happily, however, there are a number of ways employers can turn the situation around and improve a negative brand image problem.  We’ve put together some easy steps that can help you rebuild your company’s image, or even just help you turn your company’s brand from average to excellent.

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Steps to Build Brand Awareness

Increasing brand awareness is crucial for growth, but unfortunately there is no cookie-cutter, tried-and-true path to success.  The steps you will have to take to increase brand awareness for your business will vary based on your market, your target audience, where you are looking to grow, and your current position, among many other factors.  That said, this week our experts have put together some general steps for building brand awareness using social media that we hope you will all find useful, and we are available to discuss any questions or concerns about increasing brand awareness within your specific niche!

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Candidates looking for a new career or a fresh start:

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Employers looking to add superior talent to their team:

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About Us

Potomac Recruiting consultants are specialists in talent. Our experienced consultants are passionate about finding the right people for your business—that’s the Potomac Recruiting advantage. We specialize in finding the people who will help your business exceed its goals, and our success is measurable: in today’s fast-moving world Potomac Recruiting is proud that our retention rate is 93%.  

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